Conference Development
Problem: A major credit union trade association was attracting too few purchasing decision-makers to its annual conference’s trade show. more...
Media Partnerships
Problem: An association representing the business travel industry was not effectively leveraging its relationship with the industry trade press. more...
Advertising Sales
Problem: An association representing the forestry profession had outsourced advertising sales for its flagship magazine to an advertising sales representation firm. Results from this arrangement were disappointing, with annual revenue of less than $36,000. more...
Sponsorship Program
Problem: An association was having difficulty attracting corporate sponsors to its conferences. While some conferences attracted modest sponsor interest, most industry suppliers did not find the value proposition from individual conference sponsorships sufficiently compelling to justify the cost. more...
Convention Marketing
Problem: A travel industry trade show was the largest show in the industry niche it served, but was not attracting sufficient numbers of qualified buyers of travel services and products. more...
Case Studies
