Sponsorship Program
Problem: An association was having difficulty attracting corporate sponsors to its conferences. While some conferences attracted modest sponsor interest, most industry suppliers did not find the value proposition from individual conference sponsorships sufficiently compelling to justify the cost.
Solution: A year round sponsorship program was created to provide industry suppliers with much broader and consistent exposure to the association’s members. Mr. Casey put together a package of benefits that included a range of marketing opportunities and discounts on sponsorships in exchange for a full-year commitment to the association. Sponsorships were offered at the Gold, Silver and Bronze levels to accommodate the budgets and needs of the vendors.
Outcome: Overall sponsorship revenue increased significantly and attracted a number of companies that hadn’t previously been involved in sponsoring events.
Case Studies
